Chapter – 17
Creativity and Visual Design
Visual design is the process of generating and structuring messages using drawings, photos, and other graphics. Visual channels include all visual imagery—such as drawings, photos, and graphics—that can be incorporated into a business message. Visual elements include lines, shapes, colors, and text. Grid approach organizes the placement of visual elements on a page or within a graphic design frame. Quantitative info graphics visual designs that present numerical or statistical information in a condensed visual format. Plot area refers to a portion of a grid designated by two axes: the horizontal (X) axis and the vertical (Y) axis. Titles used at the top of the chart or graph and on both axes to identify the comparison or measurement and to identify the chart categories. Labels words or figures that accompany the chart categories to identify the items along the chart or graph axes.
