Thursday, April 30, 2009

chapter 9 summary

Chapter-9
Direct and Indirect communication strategies

This chapter teaches us about different type of communication and how to communicate with the persons. According to this chapter there are two types of Communication. They are 1.Direct and 2.Indirect communication. Direct communication strategy is stating the important points quickly, usually in the beginning of the message. Indirect communication strategy delays important points until after they have been explained. We should use direct strategy while presenting the audience pleasing message and neutral message. Components of direct strategy are Main idea, justification and courtesy close. This chapter also includes the thing which is very important in the business world such as Memos, letter and e-mail and the way to write them. At first the writer have to deliver the main idea clearly, straight forwardly and immediately. Second it should express audience benefits using ht positive language with justifying and supporting materials. And, finally finishing message with the deadline for the response, details for contacting and goodwill closing.
After reading this chapter I think now I am more able to communicate with different type of strategy in different manner.