Chapter – 6
Designing Messages with Words
In this chapter it is focused on choosing the right words for our message, writing effective sentences, developing logical paragraphs and conveying an appropriate tone. Message can be understood by the audience only if the word used in the sentence is clear. We should use short and simple words and avoid dangling expressions, clichés and slang. While talking we should use verbal style communication which means our particular choice of words, phrase or sentence arrangements and the formality of expression we use. We can use different types of verbal style while delivering the message from one person to another such as expressive and supportive, dynamic, descriptive, demonstrative etc. There are different rules for speaking such as grammatical rule, talking and interaction rule, social rule, semantical rule. There are different types of language we used while we talk and they are 1.Jargon & 2.Slang.Jargon means specialized language used by member of a special profession or field that’s denotes technical knowledge whereas slang means informal set of terms used within a social group or culture. There are certain language limitations such as qualifiers, tag question, adjective cramming, intensifiers, qualifiers etc.
