Chapter – 3
Creating Effective Message
Communication is an interpersonal process of planning for and creating meaningful message. There are eight steps of communication design and they are map out message goals, evaluate your audience, shape message content, select channel, acquire resources, generate social creditability, eliminate design flaws and send message. Outcome that we want to achieve and the reason we are communicating is a goal. There are two types of Goal and they are primary goal which means outcome that we want to achieve and secondary goal is one which helps us to achieve primary goal. While we map our message goal we have to know whether our goal is feasibility or not, what is my intention, what response do I want etc.We also have to evaluate the audience (individual or group who receive message).While we shape our message we have to take care about main idea, theme. There are different channel through which the message can be delivered through different medium such as sight, sound, smell, taste and touch.
